Category Archives for Online Marketing

10 ways to do online marketing

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Online marketing plays a major role in today’s economy. Corporate companies are constantly working on different strategies to reach consumers with a budget of their choice. So more effort is put towards the optimum use of resources for having a successful marketing campaign.

Below are some of the most useful methods to do marketing online.

1. SEO

Search engine optimization or SEO is the most important online marketing strategy that many companies would like to implement. SEO helps in long term goals rather than short term goals. But the results we are going to achieve will be beyond expectations. It provides the wanted boost each and every company wants. This strategy is not only useful for corporate companies but also for new start-ups and small & medium businesses. On-page and off-page optimization methods are used to implement SEO effectively. Few off-page optimization techniques are listed below for reference. Each one is important in some way nor the other for improving a website’s credibility with search engines.

a) Content Marketing
b) Social Media
c) Press Releases
d) Blogs
e) Citation building


2. SEM:

SEM is nothing but Search Engine Marketing or Pay Per Click (PPC) marketing. This deals with marketing on google adwords, bing ads and yahoo PPC platforms. SEM in general is considered to be expensive. Yes, it is true but if you know how to clear the break-even point then sky is the limit. It helps to get some of the most targeted traffic that we would expect for our products. Targeting is pretty straight forward. If the advertiser’s strategy is not good then his campaign will also be not good.

So it purely depends on the advertiser and it is not fair to just say that PPC ads are expensive in order to avoid including them in our online marketing plans. SEM is mostly used to get results in a shot and quick span of time. The results are almost instant for some campaigns and can be used as an interim until the SEO ranks work out.

3. SMM:

Social Media Management is very popular now-a-days and we cannot see any online marketing plans without SMM in the list. Facebook, Twitter, LinkedIn and Google Plus are the 4 major social media platforms that are used by various companies across the world.

They are used mainly for the purpose of increasing awareness about a brand or its product and engage the audience by providing a personal touch. It helps companies to interact with their customers or prospects directly and more professionally. These platforms act as a medium to unite the consumers with appropriate companies / products based on their needs.

4. Email Marketing:

This is one of the most important channel to convert prospects into customers and make existing customers to become part of our loyalty or elite group of customers. Email marketing is everywhere in a marketing funnel and helps the advertiser to reach out to consumers and provide the necessary information in their inbox.

5. Affiliate Marketing:

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This method corresponds to the wholesaler and reseller concept in business language, wherein the work of reseller is to market the product they wish to sell and get a commission for each and every sale through them. It is not necessary that the affiliate should have knowledge about the product or provide any support for it. All of it is taken care by the owner of the product. So the affiliate can just focus on marketing.

What is in it for the businesses ? The more affiliates a business has the more products will be sold. Its like having a marketing team without any pay and they are willing to reduce their profit by sharing it with the affiliate who helped them to sell it. But most importantly its a performance pay, an affiliate will only be paid if the product is sold. So it is very important for both the affiliate and the business to have a good relationship with one another in order to succeed.

6. Free Classifieds / Directory Submissions:

There is no easy way to promote a product than posting some free classified posts across the web. However there is a downside to it. Totally depends on the classified or directory website in which the ad is posted, the quality of audience it has and the quality of the product. When a free ad works, the advertiser quickly moves to post a premium ad for a charge in order to keep the momentum going.

So its one of the easiest way to bring traffic to your site.

7. Web Traffic

There are several services in the web that sells website traffic. This can be targeted, generic or just geo targeted. These kinds of traffic can be brought in several ways like pop ups, pop under, expired domains, contextual etc. Please note that most of the providers are spammers and one should be extra cautious in using these services. So check for reviews, about their profile and what other services the provider provides and so on in order to be safe.

a) Targeted Traffic
b) Alexa Traffic
c) Geo-targeted traffic

8. Traffic exchange

Exchanges helps us to show that a website is receiving traffic and is in good shape. But personally i think that it is a total waste of time to gather credits so that others can view our website and hope to get some adsense revenue through that. Its totally waste of time and now-a-days it has become more easier to bring audiences through social media sites. Only thing is that you should be ready to spend sometime and engage the incoming audience and try to add as much to our network.

9. Forum Marketing

Forums are a great source of information for the topic they are related to. When anyone is stuck, it is best to go to a niche based forums for getting a solution. Engagement and sharing information is the key here. You will be allowed to display your website in signature and provides a brand identity for you and your brand. So be cautious in a forum as you are watched by everyone. A single wrong step will ruin your brand’s image and yours too. This is not to warn you but to provide an heads up as to how the world works, and no i didn’t face anything like that yet 🙂

10.Video Marketing

YouTube is the 2nd largest search engine in the world. Millions of hours of videos are uploaded into YouTube everyday and there are millions to watch it. So if we do not upload any informational or marketing videos into YouTube then we are ones to blame for it. Its a golden opportunity to use for our own benefit.

We will be adding this list in the future when some new things pop up. Keep watching this space.

Different types of Content Marketing Strategies in 2016

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Some of us might already know that online marketing is now much popular than buying something in a retail store. The problem is what the strategies to make our promotional / content material get a lot of traffic or reader online

Professional internet marketer will always very careful about its content marketing. That is because content marketing will be the massive marketing technique that will work for us when we can not stay online 24 hours long. It is believed that impressive content marketing is a good start to make a money deal. Content marketing itself defines as a marketing concept through some contents connected to the product or the complete information about the product which is followed by persuasive invitation.

Below, there are some kinds of Content Marketing strategies that mostly done in 2016. All of them are suggestions from some experts that compiled into some beneficial tips.

  1. Make a Your Own Blog

It is not surprisingly known that blogging activity is beneficial for our business. But the question is why must blog? Blogging is an activity to create a writing to a free website. The writing content mostly comes to be personal and if it is about porduct, we will find the natural testimonial we won’t get from the official site  from the product. Before dealing with something, people more likely want to know what is the previous customer feel. They will not search for information through your website. But from someone’s personal blogs. If you can create a personal blogs matched with your site, it will be very effective to merket your product. For example, you sell a natural cosmetic. Then your own personal blog should talk about cosmetics, such as “The danger to use chemical cosmetics”, “how to find right cosmectic for your tropical skin”, etc. The good news here is by using this, your Google rank is also up automatically

  1. Images and videos

By making a blog, you have already put the right step for creating good traffic for your promotion. But how the blog can be more powerful ? Psychologist Albert Mehrabian, believes that 93% of whopping communication is from non verbal communication. It means, by using picture, you will make your customer easier to imagine or grasp what you offer. It could be some persuasive picture like smiling people, or your product and service’s picture. It will be even better by adding a video containts testimonial, how to use the products, etc

  1. Case studies Report

It is better for you to let your customer know more about what you have done. What updates you have done day by day and what positif impact you have made. It can be some testimonials but case studies are deeper. Case studies will further show your improvement you made for excellent customer service for your customer. If your customer has known about it, it will give you some support to trade your product and service. However, It is because the customers has understood and believe your capability to keep up to date for upcoming problems and situations.

  1. Social Media

Social media platform plays a pivotal role in every part of content marketing strategies. Whatever might be the strategy, it is very hard to avoid them. They are always part of any digital marketing strategies. It helps to gain the much needed awareness for a brand that is new to the market and increases engagement for the brands that need more conversions. Social sites have good authority and social signals are well recognised by google. Hence including social media as part of the content marketing plan is a good weapon in our arsenal, not only to increase engagement but also to improve our search rankings in google.

  1. RSS Feeds

The simplest and easiest way for content distribution is through rss feeds. Take your site or blog’s feed and place it in popular feed readers and see how your traffic increases without any effort from your side. The response for this method varies from niche to niche. Hence we cannot directly compare the performances of one site with another, unless they are in the same niche.

  1. Curated Content

Content creation is one of the tough tasks today for any website. Without proper content there is no engaging audience an thereby no conversions, as simple as that. Curated content helps to simplify the complex process of content creation and provides multiple options to the content writer.[/sociallocker]

The strategies listed above are just some of the ways content marketing can be done. We will be updating this thread with more inputs and strategies for our audiences.

Difference Between Content Syndication and Content Curation

Content Curation and Content Curator

Content Curation is simply the act of searching, grouping, organizing and sharing the most significant content on a particular topic on the Internet. By this definition, a content curator is someone who tasks himself to scour the web of content relevant to a specific subject within his niche and passes it on to people in his network in an organized manner.

The general idea behind this concept is that there is already a surplus of information on the Internet and that for all of the information to become useful, it must be gathered and disseminated in a manner that is manageable.

Contrary to what many people believe, content curation is something which does more than simply pointing people to content from other sites. Steve Rosenbaum, in his book Curation Nation: How to win in a World Where Consumers are Creators, qualified curation excellently when he write that, “Curation is about adding value from humans who add their qualitative judgment to whatever is being gathered and organised.”

The advancing technology and improvements have made the Internet a popular hub where maximum activities take place. Whether you need any kind of information about something or just want to browse around in leisure, you are literally just a click away from all the information and entertainment you need.


Content Syndication

Content syndication basically refers to the process in which a particular website shares its content with other sites on the World Wide Web. Content syndication has gained huge popularity in India. The content syndication India is one of the ideal means for disseminating the web information all over the Internet. The basic idea behind any kind of online marketing or advertising is to attract customers or drive attention and spread the brand’s name. And there is nothing better than content syndication for being recognized and acknowledged by major search engines. Website content syndication by many SEO specialists is considered as one of the best ways of generating quality traffic from page to page.

It is essential to create unique and compelling content for your website. In addition, syndicating that content across target user, web and social communities, is the perfect way to get people to link back to your web content. Everybody on the World Wide Web looks for quality content and it is because of this reason that content syndication is done on a large scale these days. It is, in fact, one of the most effective ways to acquire links for your site in a short period of time. It is important to remember that the more quality links your site has the more popular your site would be over the Internet.

If your company has an online presence, you would like to increase its popularity by all means. Therefore, make sure to implement all the relevant methods which could get your website reach highest levels of popularity amongst target consumers. The SEO services offer many web promotion services to increase the ranking of your website in the popular search engines. Content syndication is one of the most sought after services offered by these companies.

Most often, people do not have the correct resources in place to undertake the work that is needed under content syndication. In case you are facing this situation then it is advisable to opt for reliable and renowned SEO service providers who have the relevant expertise and knowledge about the field.

Affiliate Marketing Tips & Tricks

There are currently thousands of affiliate marketers on the web, but only a fraction of them are actually making money. One mistake that many marketers make is failing to publish content that is of at least good quality for their blogs or websites. But you should know that if you want to have some results or some return on investment, then one has to work on good quality content that actually helps people in some way. You’ll see little returns with content that is poor or offers no value whatsoever to readers. The main reason has to do with people voting with their presence on your site and how well your offers will convert. Other than that, you want to have repeat visitors to your site, people who are looking for targeted information. You can achieve that with content that is worthy and is sharing some information to others.

However, ensure that the website content is relevant and matches the affiliate offer you’re promoting. So you’ll want to avoid the mistake of promoting anything on your site, regardless if it’s related or not. It’s simple to just make sure your site content is in the exact same area of knowledge that relates to the products you’re marketing on your website or blog. If you found this to be problematic, then choose to hire professional writers.

The ability to choose a good affiliate product to promote, a product that will sell, is extremely important. What kind of products you choose for your affiliate marketing venture will ultimately define how far you go. You should aim to select only those affiliate products that you feel passionate about, ones that offer high quality to the customers and give you a good commission. Just a few things to think about when you’re considering products to sell.

If you try to promote a low quality product that doesn’t sell very well, then you’ll spend time trying to figure out what’s wrong and may become too frustrated to continue. It’s really important that all of your actions produce some kind of positive result that motivates you to continue working. Of course you have to count on you profits, but you should also be counting to build a lasting business from your efforts. As far as a commission to shoot for, the common point everyone generally agrees on is the twenty dollar mark.

If you drive targeted traffic to your site, and you know what your audience wants, then they’ll find it when they arrive.

The more you know about your visitors or customers, the more easy it will be for you to promote the right products, to the right audience. Usually affiliate marketers fail to make any profits because they are promoting the wrong products. If it’s at all possible, make a good attempt to interact with your market via a blog which, as you know, will allow for spontaneous communications on both sides. You could also employ polls on different pages on your blog, or static site, and ask different questions so you can get an excellent idea of what’s on their mind. Seriously, there’s nothing really hard about affiliate marketing, but it takes some work and effort.

Affiliate Marketing Pros and Cons

Every business has its own pros and cons. It’s just the way it is. A business that may be perfect for one person may be terrible for someone else. The same goes for affiliate marketing. Affiliate marketing is where a person creates a product and has others market that product for a percentage of the profits for each product sold.

Thousands of people generate an income using Internet affiliate marketing programs. There are many positive things about affiliate marketing online as well as a few negatives.


Affiliate marketing owner
One pro to using affiliate marketing for the owner is you have more people promoting your product and you are reaching out to people that was never possible before. Another pro to using affiliate marketing is you have the ability to generate a mailing list that you can use in the future for new products or information that you want to share.

Affiliate marketer
A pro for the marketer would be the fact that you don’t have to create the product, maintain the site, answer questions, or send out products. Another pro for marketers is the fact that you can find many products that are perfect for your target market and share them with those people without doing any research to find them.

  1. They are free. You don’t need to pull out your credit card when looking for internet affiliate marketing programs. Virtually all affiliate programs in every niche are void of any registration costs.
  1. High income potential. Because you are dealing with the web your income level becomes significantly higher.



Affiliate marketing owner
One of the biggest cons for affiliate marketing is the time it takes to update your site, introduce new products, find affiliates, and pay them. Another con is that you have to deal with affiliates that are upset when payments come in, you also have to deal with affiliates when a product is returned and you have to take the income back, and you have to deal with people that want a refund on products they are unhappy with.

Affiliate marketers
A con to being an affiliate marketer is that you don’t have control of the product or service that you are marketing. So in essence, if someone is unhappy with the results of the owner, they may come to you and want you to do something about it. Another con for an affiliate marketer would be the lack of products to promote to your target market. If your target market is very tight and you have an unusual target market you may have a hard time finding products to promote to them.

  1. Traffic Generation. Although the affiliate marketing registration and start-up is easy to begin with, it is a real challenge to make up sales and to see profits in this program. The main reason for this could be the traffic lag for the websites.
  2. Hidden Costs. Even though internet affiliate marketing programs are free to join, actually building and maintaining the business comes with mounting costs. There are web hosting expenses, advertising fees, and software or hardware purchases to run the business and keep ahead of the competition. All these expenses can quickly eat away at your finances.
  1. Little support and training. While there are a few internet affiliate marketing programs that offer training and/or support the vast majority do very little to help their affiliates promote and sell their products and services.

This is a big problem since most people who begin affiliate marketing have little or no experience in selling and marketing. Without training it’s inevitable that the affiliate will struggle and in worse cases fail and give up. This is one of the reasons why only a mere 20 percent of affiliates make the big profits. The majority make less than 500 hundred dollars a month.

Before you jump into internet affiliate marketing programs it’s important to weigh the pros and cons. This way you can determine whether or not you will be successful.

Prime Enterprise PPC Marketing campaign Management Platforms | Advertising and marketing Tech Blog site

PPC marketing campaign administration platforms aid enterprises in handling sophisticated paid look for, paid out social and paid digital exhibit advertising strategies.

Search Engine Conversion Optimization & Testing

Just released an entire new search engine optimization deal any major business enterprise operator will be capable to employ. Only fifty offers will be released to enterprises seeking for much better research engine rankings. The “evidence is in the pudding” as the quantities are displaying for this research motor optimization firm as very well as there purchasers, any world-wide-web web page currently being optimized is discovering not only far better rankings, but generate ups by the information and media.

Throughout the board bigger companies are battling for research motor optimization products and services. They are looking to enhance search motor rankings and merely be variety a single for their industry. We all know the tale, “I want to be selection and I want superior search motor rankings!”

Permit us choose it a move even further, guaranteed a specialist search motor optimization company will improve lookup motor rankings for your world-wide-web web page, but what if you were to not only be range 1 in the rankings. You ended up in fact building a monopoly on the research motor effects pages. This suggests within the major 10 results, you in fact have some connection to the other best 10 internet pages stated. So no make any difference wherever a prospect looks, they will some way or another check out your website. This hit will be from a marketing on the other web-sites or a straightforward fantastic push launch about a new solution or service. There are only 10 places on the lookup engine effects internet pages, visualize if your were getting raffic from the top 5 listings.

This analyzed and lookup motor optimization provider to enhance search engine rankings is staying launched eventually. Despite the fact that, there are just about 50 spots from the time of this composing, a experienced research motor optimization organization is together with it is really Search engine optimisation (look for motor optimization) products and services with Monopolizing Marketing™ engineering. This deal is pretty resource intensive, so the offers are restricted.

“Proof Is In The Pudding in Lookup Motor Optimization Expert services. It’s all about the ROI”

From distinctive case research, all purchasers are viewing an maximize in income or acquisitions by lookup engine optimization expert services that are specially built to make improvements to search engine rankings. From compose up’s by the pharmacy instances, assisting corporations who are going general public, attorneys creating two million dollar scenarios in Florida, the “proof is in the pudding”. “The far better lookup engine rankings a enterprise has, the a lot more inclined to convey extra sales or acquisitions, palms down..”

Though quite a few research engine optimization providers assert to make improvements to research engine ranking, they may possibly or may possibly not be developing you a entire campaign. The shear volume of function into expert research engine optimization expert services alone is tough, but does your Search engine marketing organization include net analytics, the facts to continuously make improvements to your site and conversion prices. Even though most target on key words and phrases, the greater research engine optimization corporations concentration on essential terms that have high conversion fees. This is finished by means of analytics and viewing the “sales funnel”. Discovering in which potential customers are leaving and why they are leaving.

A launch of only 50 packages will be unveiled owing to huge volume of methods running this variety of look for engine optimization. Whilst your world-wide-web site will see much better research motor rankings about some time, lookup engine optimization expert services are not for all companies. The deal is comprehensive, well timed, and may well not be in budget of most new enterprises. There are two packages readily available, 1 for new companies who do not have a internet website this is identified as the Search engine optimisation Begin-Up Achievements Bundle and an additional deal for companies who have a internet internet site previously designed who are seeking search motor optimization services, a-la-carte. These critical small business proprietors will want the Search engine marketing Experienced Bundle.

Whether or not you are all set to commit in search engine optimization or find out about search engine optimization, we have created programs to aid. If you are prepared to spend glimpse into Desire Ware Organization experienced Seo Products and services, if you are extra of a do it you or the offers do not in shape your funds yet, you may perhaps be intrigued in how to enhance research motor rankings utilizing Monopolizing Marketing™, a source to help business enterprise owners implement Search engine marketing into their organization. Either way the program is in area and doing work, you will just have to have to decide on.

Fulfill Digital Promotion Now

With the vast improvements on mobile engineering these days, digital internet marketing is undoubtedly trending. This idea is a bit extensive so I could as perfectly elaborate on the facts. Initial off, digital advertising also recognized as “push” advertising and marketing, dwells on the system whereby the marketer has to tell the user to set up a receiving of the materials. This state of affairs is a whole lot various from the passive sort which is referred to as “pull” promoting. Effectively, the latter is the other way around. Customers are mainly dependable for hunting stuff from the world-wide-web. Some resources would include website webpages or web-sites.

Are you finding the photo now? Cell cellphone internet marketing or generally acknowledged as SMS marketing and advertising is just just one identified instance. In conditions of direct promotion, it is truly improvement. To make this clear, this initiative helps make use of digital distribution channels in product or service advertising and service adverts. By all usually means, it will get in contact with clientele in a extra suitable, and personalized fashion. More, it is extremely significantly lucrative.

SMS stands for “limited information company”. It is mainly a medium of communication wherein short messages can be despatched to a mobile phone. So I guess this ata presents you a further hint on the strategy of SMS internet marketing. I assume most folks can be considered a tiny little bit tech-savvy now with the fast-paced developments in our know-how. So it isn’t actually shocking that extra than a hundred million marketing and advertising messages are sent through SMS each month. This merely marks the acceptance of digital advertising. SMS is indeed utilised for achieving out to consumers and promoting. Like for instance, if I was the customer, I would be enticed to be part of a level of competition of a certain manufacturer which I like, ideal? So, it’s basically internet marketing and brand publicity by signifies of SMS. It’s staying employed as the medium for growth in other areas of the world. It also facilitates the consumer’s working experience with the manufacturer.

Electronic promoting will come in different varieties. Texts with hues, pictures and movie are created feasible by MMS, which is a multimedia model of SMS. One more 1 would be the cell web advertising and marketing. This form of electronic internet marketing is accomplished by marketing makes by means of internet sites accessed by cell buyers. Looking at the quantity of mobile users at the present time, this electronic advertising type would almost certainly be a hit.

Now, what are the strengths of this so-called “digital promoting”? Properly, the most effective thing about this process is that it can be modified to the desires of the customer or the shopper. What’s even much better is that it’s not substantially of “beating-all around-the-bush” but relatively, it receives to the concentrate on purchaser with a particular concept or it could be publicizing the product to a distinct viewers. With this internet marketing tactic, one can be expecting a superior return on investment decision. Why is this so? This technique is extra cost-effective thanks to its specialization. Moreover, electronic advertising can keep track of and report its subscribers. Not only that, but it would be able to know information these types of as the subscriber’s identify, age, locale, and many others.

Does it appear like it’s as well excellent to be real now? Nicely, just like any scenario, electronic advertising and marketing may have its perks even so, it has selected downsides, far too. Without a cellular cell phone in the consumers’ fingers, this advertising approach naturally can’t operate. Just one much more matter, it is profoundly standardized or managed by the telecommunications field. This has something to do with customers’ issues about info they get revealed.

Electronic advertising is totally anything we need to check out out for in the decades ahead.

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Basis for free online marketing

The most challenging topic has been chosen to inaugurate the launch of online marketing strategies and tips. Many of the keywords that are being searched on a daily basis starts or ends with the phrase “free”. It is due to the reason that humans have a tendency to take advantage of all the offers available for grabs and to make sure that we spend a minimum dime as possible. To put in other words, it refers to using others resources for growing your own business.

We have to understand the difference between going after free offers and using only freebies. We should’nt always look out for freebies and at the same time we should not expect someone else to sponsor our business for free so that we can cash in on the riches. This is false practice and host explore is not going to concentrate on these kinds of topics to be clear.

Hope we have set the expectation correct. Yes, we will be concentrating on free online marketing but at the same time not only on free marketing. There are other useful technologies at a cheaper price or at a cost to make your cash registers ringing all year long.

Watch our for this space for more interesting topics that we are going to discuss in the coming days. Some might be old school and some you would have already known. We will be discussing on all of them here at host explore’s blog on online marketing strategies and tips.

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